Here is a quick link to an article and free e-book about Seth Godins newest tech venture.
One of the first people I know of, to promote RSS and related technologies to the Marketing world, this is his new take on the web and what will make it better.
The focus of his new idea, is to use concept of a lens, to focus a users search for information. The first step in this direction, is his new venture SQUIDOO.
The idea, is that everyone is an expert in something, no matter how small. The Squidoo site, would allow an “expert”, to create a topic, and act as a “lensmaster”. The idea being, that the lensmaster’s page/content, becomes the place to go on the web for that particular subject. Squidoo aims do this for you, so you don’t need to build your own. This is a pretty neat idea, and seems to merge the concept of wiki’s with seach engines, and blogging. The interesting part, is how Seth lays out the way to leverage this into a revenue stream. Interesting read, and great new idea for the web(or Web2.0). And just to be a part of the whole Web2.0 jargon bandwagon, this is what you might call a solid step towards utilizing/extending the “longtail” of the internet.
Seth’s Blog: The next free ebook (Squidoo!)
